{"product_id":"rebrand-right-how-to-refresh-your-brand-and-marketing-to-grow-your-business-paperback","title":"Rebrand Right: How to Refresh Your Brand and Marketing to Grow Your Business - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRachel Fairley\u003c\/b\u003e (Author), \u003cb\u003eSarah Robb\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHave you been challenged to refresh or fix your brand to reach new buyers and grow revenue? Are you wondering where to start and what it takes to do it successfully?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eStrengthening your brand will create value for your business. But too often rebrands are done the wrong way and the expected revenue doesn't follow.\u003c\/p\u003e\u003cp\u003eYou can't afford to wing it.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eRebrand Right\u003c\/em\u003e is a practical guide to help you diagnose, then define and deliver changes to your brand, marketing and experience to grow your business.\u003c\/p\u003e\u003cp\u003eStart by understanding the four brand factors that drive growth and diagnose where your problem really lies. Then work your way through step by step, from brand strategy and identity, to marketing, implementation and experience.\u003c\/p\u003e\u003cp\u003eBased on 50 years of experience with over 90 B2B and B2C brands, this is the definitive guide to modern rebranding.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLet's get your rebrand right.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e'A definitive guide on how to help your business grow through effective brand management and strategy.' - Pete Markey CMO, Boots\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e'The book I wish I'd had earlier in my career. Brimming with obvious experience and practical steps to follow.' - Marisa Kacary CMO, WilsonHCG\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e'When it comes to rebranding, no one is more qualified than Sarah and Rachel.' - Alisha Lyndon CEO, Momentum ITSMA\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eHave you been challenged to refresh or fix your brand to reach new buyers and grow revenue? Are you wondering where to start and what it takes to do it successfully?\u003c\/p\u003e\u003cp\u003eStrengthening your brand will create value for your business. But too often rebrands are done the wrong way and the expected revenue doesn't follow.\u003c\/p\u003e\u003cp\u003eYou can't afford to wing it.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eRebrand Right\u003c\/em\u003e is a practical guide to help you diagnose, then define and deliver changes to your brand, marketing and experience to grow your business.\u003c\/p\u003e\u003cp\u003eStart by understanding the four brand factors that drive growth and diagnose where your problem really lies. Then work your way through step by step, from brand strategy and identity, to marketing, implementation and experience.\u003c\/p\u003e\u003cp\u003eBased on 50 years of experience with over 90 B2B and B2C brands, this is the definitive guide to modern rebranding.\u003c\/p\u003e\u003cp\u003eLet's get your rebrand right.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e'A definitive guide on how to help your business grow through effective brand management and strategy.' - Pete Markey CMO, Boots\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e'The book I wish I'd had earlier in my career. Brimming with obvious experience and practical steps to follow.' - Marisa Kacary CMO, WilsonHCG\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e'When it comes to rebranding, no one is more qualified than Sarah and Rachel.' - Alisha Lyndon CEO, Momentum ITSMA\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eRachel Fairley and Sarah Robb have dedicated their careers to strengthening brands. They have worked with over 90 B2B and B2C brands, across 100+countries and many industries, as marketing leaders and brand strategists. Their practical, supportive, tried-and-tested approach gives marketers the clarity they need to rebrand with confidence.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eRachel Fairley and Sarah Robb, co-founders of Rebrand Right Academy, have dedicated their careers to strengthening brands. They have worked with over 90 B2B and B2C brands, across multiple industries, as marketing leaders and brand strategists. Their practical, tried-and-tested approach gives marketers the clarity they need to rebrand with confidence.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.55 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 22, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":49150780834044,"sku":"9781788607216","price":44.77,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0002\/8344\/3259\/files\/cmq36HMwQh9781788607216.webp?v=1780330424","url":"https:\/\/howardimports.myshopify.com\/products\/rebrand-right-how-to-refresh-your-brand-and-marketing-to-grow-your-business-paperback","provider":"Zyayre","version":"1.0","type":"link"}